Archive for the ‘Business’ Category

Rigged

It was good enough to keep me reading, but unlike Mezrich’s other more famous book (Bringing Down the

House), Rigged wasn’t nearly as exciting and didn’t have quite the same effect of surprising you when you realized it was a true story. That being said, it was ok, but worth the read if you are looking for something easy.

The story follows a young recent MBA graduate who stumbles into what is probably the most financially rewarding industry in the country – trading energy futures.  He has to deal with all of the people standing in his way and prove himself as not just a stuck up Harvard boy.  He quickly gains the respect of his peers and his superiors which allows him to undertake an unlikely business venture in the Middle East only about a year after 9/11.

I would say give it a shot if you are looking for something light – although in my mind, it is definitely a better book to get from the library than to spend your book budget on.

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Microtrends

Microtrends book“Microtrends” was surprisingly good.  Usually I don’t enjoy business books.  This one however was quite interesting.  Each chapter discussed an emerging trend.  Some are religious, some are lifestyle based, some are political.  Each discussed groups and the trends that are emerging….And what repercussions might come from it.

So read it if you like….I certainly did.

The Tipping Point

The Tipping Poing

The Tipping Point

I finished “The Tipping Point” Monday while flying home from Italy.  I started it the day before.  It was an incredibly fast read however I can’t say that I was that impressed with anything beyond the ease of finishing it. He outlines the roles of Connectors, Mavens, and Salesmen in the marketing world and how each of them contribute to the overall success of a product or company.  Much of it was interesting early on yet had a certain element of common sense that I could not seem to get past.   I am the first to say that I don’t find business books to be all that interesting. (I only read them to enhance my knowledge for work)  They can generally cut the length down to the first thirty pages because they have said everything they need to say and the rest is just repetetive.

Gladwell’s “The Tipping Point” was no different.  I had read his book “Blink” this summer and enjoyed it so I expected this to be similar.  Maybe it was because I read two books by the same author too close to each other.  Maybe it was because everyone I know builds this book up to be amazing and the bar was just set too high.  Whatever it was, I felt that I understood the point he was trying to make very early on and could have been finished reading 150 pages earlier.